The data the system generated was in high demand, with ACF delivering daily vaccine updates to the Government, so they could be presented by ministers at the daily national press briefings. What happens if bad weather shuts a center? Or if a patient is unwell and can’t make it? Or if – as happened several times during the crisis – government advice changes overnight for which vaccine can be administered (such as when the Oxford vaccine was banned for the under 40s), and tens of thousands of appointments need to be cancelled and rebooked? No sweat for ACF as it turned out.ĭelivering up to one million bookings a day it was always going to be a complex system, but one made much harder when you factor in changing situations. Not only did its system have to work – it also needed to be ready in a matter of weeks – and operate at hundreds of thousands of appointments an hour. But how to organize a high-volume national bookings and appointments process in double quick time?ĪCF may be a small company but it is a big player in the niche world of enterprise appointment booking. With an effective test for the virus quickly established, the UK government realized that a structured testing system would be essential to getting the country out of lockdown. Here’s the story we are telling the world… Via print and video, plus finding speaking opportunities, Daredevil PR is helping to spread the word about ACF and get it the attention it richly deserves. Unsung heroes no longer! Daredevil PR told the amazing story of how ACF developed the Covid testing and booking systems that saved the UK.

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